BehaviourExchange is able to adjust the content on company website in real time and show different content to each individual visitor, according to each visitor’s profile. BehaviourExchange offers unique identification of each individual online visitor in real-time and detailed profiling of visitors with demographic characteristics and interests, which is complementary to Google and Facebook.The BehaviourExchange monthly subscription fee will vary from a few dollars per month up to several thousand dollars per month, depending on the desired details, the volume of traffic, size of the company and the type of industry. This service will be available to millions of B2C companies around the globe that wish to benefit from real-time profiling. BehaviourExchange as a decentralized business model will revolutionize the way companies do business. With the help of Blockchain technology and token economy we will offer profiling in a decentralised manner, similar to what Google and Facebook are offering now in a highly centralised way. And we ensured to be GDPR ready before the new legislation will come into force.